Ekoï provides the official helmets, sunglasses and shoes of GFNY USA to launch their US business

French brand Ekoï partners with GFNY to become the official Helmet, Sunglasses and Shoes of GFNY USA. The US race series includes the iconic Michelob ULTRA GFNY World Championship NYC as well as the brand new Michelob ULTRA GFNY Miami.

“The partnership with GFNY presents an incredible opportunity for us to introduce ourselves to American cyclists and the vast GFNY community,” says Ekoï founder JC Rattel. “We are thrilled to contribute to this exceptional organization and eagerly anticipate showcasing our products at GFNY expos and events while engaging with fans.”

Established in 2001, Ekoï has remained steadfast in its commitment to support granfondos across Europe. This unwavering dedication has propelled the brand to become a well-known name among passionate cyclists. 

“I’ve followed Ekoï’s impressive rise first in France then all over Europe,” says GFNY CEO Uli Fluhme. “We’re glad to provide their new US team around Sylvain Georges a platform to continue their success story beyond Europe. GFNY riders are a dream audience for any brand in the cycling industry – and well beyond.”